Family owned and operated, our vision is to create a multitude of winners in the beef industry. Working with our customers to achieve their genetic and marketing goals is our priority.

Started in October 2019, ShowMe Genetic Services is a custom semen collection facility, CSS certified for export also providing storage, shipping, embryo transfer options and retail supplies for the beef industry. In the cattle industry since we were born, owners Steven and Jamie Rogers developed a passion for leadership and service to the agriculture industry through involvement in FFA. Having both served as State FFA President, they pursued careers as Agriculture Education teachers and FFA Advisors. Steven went on to serve as state staff for Missouri Agriculture Education while the couple grew their family and their own Red Angus seedstock operation. When the opportunity to purchase the existing collection facility in Jamie’s hometown of Strafford presented itself, it was a perfect opportunity to serve the beef industry by providing custom semen collection and related reproductive services in the heart of cow-calf country.

We believe firmly in doing what is right, doing our best, and treating others as we would want to be treated. These beliefs impact how we handle livestock, communicate with customers, implement strict quality standards, and come alongside customers to creatively meet their goals.